Learnist (learni.st) is an interactive social media platform for educational purposes. Its tagline is “The world’s knowledge at your fingertips,” as it allows you to curate your content and share what you know.
Reaching one million users last year, Learnist has already begun to change the learning experience as educators have incorporated it into teaching curriculums. In 2012, the media described it as “Pinterest for education.”
Learnist allows users to gather information from all over the web into one place. It supports videos, music, books, blogs, podcasts and more. Functioning similarly to Pinterest, it allows users to pin relevant content onto different “learnboards.”
For businesses, it’s an excellent way to demonstrate expertise in their service area to the user audience who are interested in learning. You also can build brand familiarity and elevate your business as a trustworthy resource.
Social Media News: Promoted Pins on Pinterest
According to Business Insider, Pinterest accounts for 23 percent of e-commerce sales. That number may increase as the photo-sharing platform announced it will be offering Promoted Pins to help businesses reach their target audiences.
The Promoted Pins are similar to Twitter’s Promoted Tweets in which the ad will be strategically pinned into user home feeds based on interest and topics. Each pin will be marked as a “Promoted Pin.”
To create your own, you will need to fill out a form to gain priority access. Afterward, Pinterest will contact you once the service launches officially. The Promoted Pins are pay-per-click and will cost about $30-$40 per 1,000 views.
Social Media Tip of the Month:
Twitter Search Bar Hacks
Like Google’s search box, Twitter’s search box accepts codes to improve your search. Here are some of our favorites:
See what people are saying about your product or services in a certain geography by using “near:” and “within:” For example, “hazelnut coffee” near:Madison within:15mi
You also can add a smiley face “:)” or a sad face “:(” to survey the moods surrounding your search item.
If you want to search something time-specific, add “since:yyyy-mm-dd” or “until:yyyy-mm-dd” after your term. This will gather tweets mentioning your search term since or up until that date.