Introduced just last year, the app Vine created buzz among social media aficionados with its ability to record and share six-second videos with friends. The brevity of the app provides a quick and easy way for businesses to connect with their audience.
Vine recently introduced a web-based feature to let more users browse popular videos without needing a login or app download. This is helpful for businesses since it eliminates previous limitations of who could view their posted videos, and thus it can help with a content marketing strategy.
For example, Dunkin’ Donuts produced three Super Bowl-themed Vine videos that aired as five-second commercials on ESPN’s SportsCenter throughout the week of the game. The videos were promoted on both the Dunkin’ Donuts and the sports channel’s Facebook and Twitter accounts, saving the brand millions of dollars in advertising costs while still garnering millions of impressions.
Snapchat Launches New Face-to-Face Video Chat
Snapchat introduced earlier this month a new chat feature similar to Apple’s FaceTime app. What started as a one-sided conversation that disappears after being viewed now allows people to use the app via real-time video stream. Keeping with the theme of Snapchat, the messages are deleted once the users leave the screen.
If you and your staff are using Android-based devices, you now have an option for live video chats with each other. So how do you use Snapchat in general for marketing purposes?
16 Handles, a frozen yogurt chain, uses Snapchat to send coupon codes to followers who send snaps of themselves eating 16 Handles frozen yogurt. This also provided them with a contact list of customers to whom they could send future promotional information.
Social Media Tip of the Month:
Promote with Twitter Advertising
Your business can use Promoted Tweets to gain followers and reach a certain demographic of your target audience, regardless if the user follows your account. This allows your business to push your message to the right person at the right time, instead of hoping that your followers happen to see your tweet.
Companies can sign up for Promoted Tweets on Twitter’s business page. Promoted Tweets are only charged for the engagement they create, namely retweets, replies or favorites. Once you reach your budget for the campaign, Twitter automatically stops showing your ads.