Social Media Platform of the Month: YouTube One Channel
YouTube One Channel is an interactive and brand-friendly YouTube innovation that can be used for increasing a fan base. One Channel was released in February but was not made available to all users until June. A useful feature is that the channel page scales according to a viewers device, whether its a computer, tablet, television or smartphone.
One Channel offers a new layout that users can customize based on what information they want their subscribers to see. The design includes a cover photo and video trailer to sell brands to potential subscribers. The biggest change in the YouTube layout is that subscribers now see a full profile of specifically what channel creators want them to see, such as playlists or recent uploads, rather than just an activity feed.
One Channel is YouTubes attempt to benefit contributors, expand to many platforms and become a website built on subscriptions and channels instead of single videos.
News: Twitter Analytics
Recent changes to Twitter give businesses and individuals using the social media platform the tools to accurately increase engagement with the public.
Like Facebook, YouTube and Pinterest, Twitter now offers a free analytics dashboard showing users the performance of each tweet. You can glean things like how many retweets, favorites and replies each of your tweets receives. You also can see how many times a link you posted was clicked.
All this information can be downloaded, analyzed and used to reach individual goals, whether it is increased engagement via replies, awareness via favorites or reach via retweets. Basically, when crafting new tweets, you want to mimick ones that did well in the past.
The dashboard can be found at ads.twitter.com under the analytics link as the "timeline activity" option. This subsection of Twitter also is where you can pay to promote your tweets and your account.
Social Media Tip of the Month:
A simple way to gain awareness and promote interaction on your companys Facebook page is through photo tagging. Although just posting photographs on your timeline can increase fan engagement, tagging the individuals in those photos increases the number of people, especially those who aren't your fans, who see your posts.
The first step is to open up tagging to your fans, as Facebook's default settings have it turned off. Click edit page at the top of your fan page. From the dropdown menu, select edit settings. Then next to tagging ability click "edit" and check the box that allows others to tag your photographs.
Don't forget to encourage your fans to tag themselves in your photos!