Social Media Network of the Month: The new Foursquare
Foursquare, a location-based social media platform, has undergone some big changes within the past few months. Foursquare announced that it would be splitting into two separate experiences: Swarm for social location sharing, and Foursquare for personalized location recommendations.
Much like Yelp, the new Foursquare looks to help users find locations, such as restaurants, based on tastes and friend recommendations. A users level of expertise is quantified base on how many recommendations the user leaves.
Swarm will be ad free, at least initially. But fortunately for marketers, Foursquare will keep in-app advertising opportunities.
Since the new Foursquare is meant for helping customers discover new restaurants and bars, its critical for businesses to claim their venues listed on Foursquare or create new listings. Businesses with multiple locations can create a brand page, which allows for easy data management.
Twitter launches promoted video
Twitter announced this month it will begin testing a new feature called Promoted Video, which will allow brands to upload and share their videos to their Twitter followers. The new feature expands upon the Twitter Amplify program and is part of an effort to promote Twitters wide-based audience to advertisers and brands.
According to tests by Twitter, tweets containing native Twitter videos generate better engagement and more video views than using an embedded video from sites like YouTube. By using Promoted Video, its easy for brands to upload and distribute video on Twitter and measure the reach and effectiveness of the content.
Twitter is also trying to make campaign setup easier by offering advertisers the ability to run ads with a new Cost Per View (CPV) ad buying model. This means advertisers only get charged when a user starts playing the video. Advertisers using Promoted Video also have access to video analytics.
Social Media Tip of the Month:
On Aug. 1, Google shut down Google Calendar Sync, which was a free tool to sync Outlook and Google calendars. While there are several alternatives, we like gSyncit, which allows for one- or two-way synchronization of Outlook calendars, contacts, notes and tasks. In addition, gSyncit also supports synchronization between Outlook and Dropbox.
The free version of gSyncit allows users to synchronize 50 contacts, notes or task entries. Purchasing a single license for $19.99 includes use on one computer and removes any limitations of the free version.