Yelp is a review-based social media tool made by customers and for customers. Though customers create the content, you can gain control of your company’s Yelp page and use it to strengthen your brand and bring in new business. You’ll need to create a business owner account, search for your business on Yelp and “unlock” it. After Yelp verifies that you are the business owner, you will be able to ensure accuracy by editing basic information and posting photographs of your location and products.
From there, monitor the comments your customers are posting. This will give you suggestions on how to improve your business as well as protect your image. If a customer posts a negative review or complaint, take it as an opportunity. Respond to the customer in a private or public message, making use of constructive criticism in a calm manner. On the flip side, take positive comments and post them on your website as testimonials.
Don’t forget to promote your Yelp page. Send customers to the page by linking to it from your website as you would a Facebook, Twitter or Pinterest page.
Pre-load Facebook posts
This summer, Facebook made the lives of every business owner significantly easier with the ability to pre-load Facebook posts anywhere from a few minutes to a year in advance. Previously, you could only do this with a third-party tool such as Hootsuite.
Pre-loading Facebook posts frees you up from having to be on your page the moment you want a post to appear. This means you can be out of the office--on vacation, for example--while your posts are being automatically published so that you don’t miss an opportunity to stay top of mind with your fans.
To pre-load posts on your business Facebook page, simply type in the box at the top of your wall as if you are going to post something. Once you add your message, link and/or photo, click on the clock icon on the bottom left corner of the text box. You will then be prompted to select a year, month, date and time of day. There is no limit to how many posts you can load, and you can view and manage those posts in the “Edit Page … Use Activity Log” menu item.
Please note: we recommend that you still monitor your page daily in case you need to respond to any questions or comments on your page.
Social Media Tip of the Month: Track with Eventbrite
Eventbrite is an easy-to-use tool for managing events, especially those that require tickets (paid or free). It seems that many companies and associations are using it to handle their RSVPs.
From a marketing standpoint, Eventbrite’s built-in analytics are helpful for understanding how your promotional efforts are funneling traffic to the event page. For example, you can see how many people landed on the page from a custom tracking link you created as well as how many people came from your own company’s website. Analyzing this information is bsically your way of asking, “How did you hear about our event?” Then you'll know which referral sources need to be dropped or improved, and which ones you should emphasize.